I just read the article on aspartame that Chemical Free Skinny posted. This is the kind of stuff that really gets under my skin. I understand companies need to generate profit and make their sales. And I firmly believe people should do what makes them happy – I might not choose to eat yogurt containing aspartame, but many others choose to, whether it’s out of financial necessity or simply because they want to. But what I cannot tolerate is companies using deceptive marketing techniques, using words like AminoSweet instead of Aspartame, putting large words like “Heart Healthy” on whole wheat breads when high fructose corn syrup is second on their ingredients list, or putting words like “all natural” on the front of the shampoo, but then you see “Sodium Laureth Sulfate” on the back. Companies should just be upfront and honest. Why try to mask what you’re selling? Let consumers make educated choices for themselves and stop treating adults like children – we don’t need you to hide the green beans under the mashed potatoes.
Aspartame has been renamed and is now being marketed as a natural sweetener
(For those of you who may be unfamiliar, there have been numerous clinical trials on this chemical additive that link Aspartame to a variety of serious health conditions.)